This post was originally published by the Author on Applesutra. It’s India’s largest Apple community.
Celebrities have a special place in our lives. Speaking from a purely economic perspective, they have a high aspirational value attached to them. Meaning that we’d do almost anything to be a little more like our beloved stars.
Marketers are acutely aware of this, and they put that knowledge to good use selling products. That’s why we see Bollywood celebrities selling everything from underwear to aggarbatti. And it looks like Tim Cook might have come away with some ideas. Continue reading “Is Shah Rukh Khan Going to be Apple’s Brand Ambassador in India?”
This post was originally published on Heart Ranjan’s blog. I highly recommend signing up to his email list. 1. A Pot Smoker will never fight with you He will be calm and composed – whether it’s a spider in the corner or the Apocalypse – nothing can truly wipe that blissful, glazed expression on his face. Shit … Continue reading Date a Guy Who Smokes Pot
Over the years, a lot of metaphors have been used to describe the state of politics in India. But none has come so close to reality, nor so wonderful in its ingenuity, as this one here by Akshar Pathak. Continue reading How Indian Politics is basically a Mobile OS!
This article was originally published by Heart Ranjan on his blog. This is just a repost. Once upon a time in India, Lagaan released. The film was a smash hit, was sent as our choice for the Oscars (but couldn’t win, as the jury grew old and died during the interval) and Aamir Khan suddenly became the thinking … Continue reading Why Is Aamir Khan Such a Pretentious Prick