Is Shah Rukh Khan Going to be Apple’s Brand Ambassador in India?

This post was originally published by the Author on Applesutra. It’s India’s largest Apple community.


Celebrities have a special place in our lives. Speaking from a purely economic perspective, they have a high aspirational value attached to them. Meaning that we’d do almost anything to be a little more like our beloved stars.

Marketers are acutely aware of this, and they put that knowledge to good use selling products. That’s why we see Bollywood celebrities selling everything from underwear to aggarbatti. And it looks like Tim Cook might have come away with some ideas. Continue reading “Is Shah Rukh Khan Going to be Apple’s Brand Ambassador in India?”