A girl stood looking out into the ocean, hoping to find her inner peace. Continue reading Sands
I often write to my little sister. It’s one of our special bonds. This is an excerpt from one of my letters to her. Continue reading Letters to My Little Sister
Let’s be rational about the whole issue, because if there’s one thing you don’t expect MSD to do, it’s to make irrational decisions. Continue reading MS Dhoni Steps Down From Captaincy: Why It’s A Good Thing?
I’m on a train bound to Nagpur. I’ll be catching a late evening flight from there to Delhi. It’ll be an easy passage, I know, for the luxuries of air travel are seldom the matters of failure. And yet, right now, on this train, I couldn’t be farther away from anything luxurious. Continue reading “Nagpur”
This post was originally published by the Author on Applesutra. It’s India’s largest Apple community.
Celebrities have a special place in our lives. Speaking from a purely economic perspective, they have a high aspirational value attached to them. Meaning that we’d do almost anything to be a little more like our beloved stars.
Marketers are acutely aware of this, and they put that knowledge to good use selling products. That’s why we see Bollywood celebrities selling everything from underwear to aggarbatti. And it looks like Tim Cook might have come away with some ideas. Continue reading “Is Shah Rukh Khan Going to be Apple’s Brand Ambassador in India?”
I came across an article on Scroll titled “AAP vs app: Why odd-even makes no sense but Uber’s surge pricing does“. As the tagline of the piece claims, it is supposedly an exposition on how the “App-based taxi services [in Delhi] are responding rationally to an irrational policy.”
Spoiler Alert: Well, I’m putting it in here just for the sake of it. If you’ve not already heard that Jon Snow gets poked into him more holes than an acupuncture patient, then, well, god bless your ignorant soul!