Sands

A girl stood looking out into the ocean, hoping to find her inner peace. Continue reading Sands

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Is Shah Rukh Khan Going to be Apple’s Brand Ambassador in India?

This post was originally published by the Author on Applesutra. It’s India’s largest Apple community.


Celebrities have a special place in our lives. Speaking from a purely economic perspective, they have a high aspirational value attached to them. Meaning that we’d do almost anything to be a little more like our beloved stars.

Marketers are acutely aware of this, and they put that knowledge to good use selling products. That’s why we see Bollywood celebrities selling everything from underwear to aggarbatti. And it looks like Tim Cook might have come away with some ideas. Continue reading “Is Shah Rukh Khan Going to be Apple’s Brand Ambassador in India?”

Response to ‘AAP vs app’

I came across an article on Scroll titled AAP vs app: Why odd-even makes no sense but Uber’s surge pricing does“. As the tagline of the piece claims, it is supposedly an exposition on how the “App-based taxi services [in Delhi] are responding rationally to an irrational policy.”

As a person who is actually staying in Delhi (while compared to the author who apparently lives in Mumbai), I have a few responses to the article:

Continue reading “Response to ‘AAP vs app’”

GoT Season 6’s First Episode Title Throws Light on Jon Snow’s Fate

Spoiler Alert: Well, I’m putting it in here just for the sake of it. If you’ve not already heard that Jon Snow gets poked into him more holes than an acupuncture patient, then, well, god bless your ignorant soul!

And now to business. Continue reading “GoT Season 6’s First Episode Title Throws Light on Jon Snow’s Fate”